Kevin Fidler founded Tivity Labs to bridge the gap between capital, strategy, and execution for high-potential operators in limited-license markets. With deep expertise in strategy, financial modeling, and business operations, he ensures that Tivity Labs’ portfolio companies are ready to compete and win in adult-use markets.
Kevin is committed to helping social equity businesses access capital, scale efficiently, and maximize returns. Through hands-on leadership and data-driven strategy, he ensures Tivity Labs delivers measurable growth and sustainable success for both investors and entrepreneurs.
Kevin holds a Master Business Administration from the University of Michigan, and a Bachelor of Business Administration, Supply Chain from Western Michigan University.
As a Professor of Cannabis Marketing at Western Michigan University, Nick mentors tomorrow’s CPG leaders in the cannabis industry with his wealth of operational cannabis business experience. His advanced marketing courses give students tools and real-world skills in brand identity and product development, consumer insights, and customer acquisition strategies. Nick’s team has led design and buildout for processors, deploying various extraction and post processing business units. Along with systems implementation at rapidly growing brands, Nick’s team is responsible for the design of the Midwest’s largest cannabis distillery. Previously he served as CEO of Krystilion for five years and oversaw custom infused product development, private labeling and brand development.
Nick is currently pursuing his PhD in Consumer Packaged Goods and Consumer Behavior.
Chinedu has built his career at the intersection of science and business, where he’s focused on creating value for shareholders by delivering diagnostic and therapeutic solutions through building and growing strategic partnerships in the Healthcare space. A scientist by trade, his academic research centered on understanding which proteins were essential for early skeletal muscle development. After several publications, he transferred his technical training and project management to the private sector, leading teams in developing several FDA-approved and CE-marked diagnostic tests. In business, Chinedu has helped biotech companies of all sizes identify and maximize value from their partnering opportunities in the health space His passion for social equity and removing socioeconomic barriers continues to drive his career. With Tivity Labs, Chinedu builds bridges between our clients and investors to benefit all stakeholders.
Chinedu holds a PhD in Cellular Molecular Medicine from the University of Arizona, a Master of Business Administration from the University of Michigan, and a Bachelor of Science in Biology from the University of Delaware.
Michael Hughes is an 8-year veteran of the United States Army who was deployed to Iraq in 2011. He has served in leadership roles and managed quality and regulatory compliance operations at one of the world’s largest packaged food manufacturers. Michael has helped start-up consumer packaged good companies expand production, obtain registration with the FDA and MDA, develop employee training programs, and implement SOPs. His expertise offers Tivity Labs and our clients a complete understanding of what it takes to produce high-quality consumables that win in the market at scale.
Michael holds a Master of Science in Regulatory Affairs for Food Industries from Northeastern University, and a Bachelor of Arts, Political Science from the University of Michigan.
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