NovaTerra Capital is a private investment firm focused on high-potential cannabis operators in regulated, limited-license markets. We provide operational oversight, regulatory guidance, and cost-efficient solutions that reduce buildout expenses and accelerate timelines. By aligning investor success with operator performance, we maximize value creation and long-term profitability.
The cannabis industry presents unique challenges, but not all investments are created equal. NovaTerra proactively mitigates risk by structuring capital, ensuring operational oversight, and positioning portfolio businesses for sustainable success in protected markets.
| Investor Concern | Why This is a Risk | How NovaTerra Capital Mitigates This Risk |
|---|---|---|
| Market Saturation | Oversupply in open-license states leads to price compression. | All Tivity Labs clients operate in limited-license states, ensuring pricing stability. |
| Lack of Investor Visibility | Passive investors lack insight into operations. | Our management services partner, Tivity Labs, plays an active role in portfolio companies to ensure oversight. |
| Federal Legalization Uncertainty | Policy shifts can impact market conditions and tax structures. | Our clients adhere to FDA & USDA-aligned CPG standards, ensuring adaptability. |
| Race to the Bottom | Intensified competition leads to reduced margins. | We focus on revenue optimization and sales channel management to ensure sustainable profitability. |
| Exit Uncertainty | Many cannabis businesses lack standardized systems for acquisitions. | Tivity Labs implements operational standardization, making businesses more attractive to acquirers. |
| Banking & Financial Restrictions | Many cannabis businesses lack access to traditional banking. | We work with compliant financial institutions and alternative payment solutions to secure financial stability. |
| Competition from Illicit Markets | Unregulated sales undermine legal market pricing. | We ensure product quality, compliance, and brand loyalty strategies to differentiate from illicit sellers. |
NovaTerra invests across multiple cannabis operators positioned for evolving markets and regulatory changes, significantly reducing investor risk.
Our team provides hands-on management support, operational expertise, and ongoing guidance ensuring consistent profitability and sustainable long-term growth.
Led by a seasoned team of industry experts who implement proven strategies, industry-leading tools, and data-driven systems to consistently drive portfolio success and maximize investor returns.
Portfolio companies operate under clearly defined, standardized agreements, ensuring open, consistent, and investor-aligned communication, thereby fostering greater confidence and stronger partnership outcomes.